Google Ads management for a appliance repair company
An appliance repair account is won or lost on structure. Local Services Ads sit at the top of the search, bill per lead at $20 to $50 in most metros, and rank partly on review count, which matters when only 22.4% of appliance repair companies have passed 100 reviews. Search picks up what LSA misses: refrigerator not cooling, dryer not heating, Samsung washer repair. Clicks run $8 to $25 and a tracked call lands between $30 and $80.
The mistake most owners make is one campaign on broad match, every click sent to the home page. That pays for "dryer belt diagram" and "appliance repair jobs", and it runs at 11 p.m. when the call reaches voicemail.
After two weeks, working looks like 20 to 40 tracked calls over 45 seconds and a cost per booked diagnostic you can say out loud. The Google Ads guide has the negative keyword list.