Guides
Practical, specific guides for appliance repair companies who want more calls and booked jobs.
Hiring a marketing agency or freelancer for appliance repair versus doing it yourself: red flags, fair prices and why trial-first
What marketing help should cost an appliance repair company, the questions that expose a bad agency, when to do it yourself, and why a free trial is the only honest way to start.
2026-10-20
Seasonality in appliance repair and a slow-season marketing plan that keeps the vans moving
When the appliance repair phone goes quiet, why, and a month-by-month plan with offers, budgets and channels for the slow weeks between the summer fridge surge and the holiday oven rush.
2026-10-05
Pricing and quoting for appliance repair: the diagnostic fee, flat-rate books, repair versus replace, and how pricing changes your marketing
How to present the diagnostic fee without losing the call, build a flat-rate price book, handle the repair-or-replace question honestly, and why clear pricing lowers your cost per lead.
2026-09-22
Missed calls and follow-up for appliance repair: text-back, speed to lead, and what the voicemail costs
The first shop to answer books the warm-refrigerator call. What a missed call costs an appliance repair company, the text-back that recovers it, and the follow-up routine for quotes.
2026-09-10
Website essentials for appliance repair: the seven things the site must do before you spend on ads
One page per appliance, the diagnostic fee up front, tap-to-call, speed, brands, service area and a booking path. What an appliance repair website needs and what it can skip.
2026-08-30
How an appliance repair company shows up in ChatGPT, Perplexity and Google AI answers
Homeowners now ask AI who repairs Samsung refrigerators nearby. What those answers are built from, and the pages and profile fields that get an appliance repair shop named in them.
2026-08-19
Facebook and Instagram ads for appliance repair: what to offer, what creative works, and how much to spend
Meta ads do not catch the emergency fridge call, but they fill the slow weeks. The offers, phone video, budgets and retargeting that work for an appliance repair company.
2026-08-08
Google Ads for appliance repair: budgets, the campaigns that book calls, and the ones that pay for YouTube tutorials
What a tracked appliance repair call costs on Google, how to split Local Services Ads and Search by appliance, and the negative keywords that stop the bleeding.
2026-07-28
Google Business Profile for appliance repair: categories, services, photos and the fields nobody fills in
How to set up and maintain a Google Business Profile for an appliance repair company so it ranks for refrigerator, washer and dryer searches and converts the caller.
2026-07-14
How to get more Google reviews for an appliance repair company
The kitchen ask, the exact words, when to send the link, and what a healthy review pace looks like for an appliance repair shop running one to five vans.
2026-07-01
Try any marketing service free for 14 days.
Pick anything we do. We run it for your appliance repair company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.