Email and SMS campaigns for a appliance repair company
Your past customers are the cheapest jobs you will ever book. Everyone serviced in the last two years, with a phone number, is a list that books planned work at several times the rate of strangers. The campaigns are seasonal: a dryer vent cleaning text in September, a pre-holiday oven check in early November, a washer tune-up in spring, a maintenance plan in the January dip.
The mistake is a monthly newsletter nobody opens. After two weeks, working looks like a clean list, one seasonal text sent with a flat price and a deadline, and a reply rate you can measure against the slow-season board.