Where your competition is in Montana
The largest concentrations of appliance repair companies in our Montana data are in Billings, Missoula, Kalispell, Helena, Bozeman, Great Falls, Butte and Corvallis. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Billings.
The map pack in Montana
The map pack is a three-slot race, and in Montana it is won by review count and recency far more than by rating: 62.9% of Montana appliance repair companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 104 reviews and the 90th is 339. Those are the numbers to plan around, not the median.
The website gap in Montana
A website is the clearest marker of a appliance repair company that is going to compete for the map pack, and 32.4% of appliance repair companies in Montana do not have one linked. Across the country the median review count with a site is 39, without one 7. If your shop is in the 32.4%, start there.
Hours and after-hours calls
2.7% of Montana appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Montana compares
Of the 49 states in our data, Montana ranks 42nd for the number of appliance repair companies, 8th for median review count, and 30th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Montana | 37 | 40 | 32.4% |
| Colorado | 220 | 21 | 30.5% |
| Idaho | 67 | 51 | 25.4% |
| Nevada | 90 | 17.5 | 35.6% |
| Utah | 105 | 25 | 35.2% |
| Wyoming | 18 | 28.5 | 22.2% |
What to do first in Montana
- Put up a real website if you are in the 32.4% without one. Service pages, city pages for Billings, Missoula, Kalispell, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 40-review shop past the Montana 75th percentile (104) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Montana customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 40 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.