Where your competition is in Iowa
The largest concentrations of appliance repair companies in our Iowa data are in Davenport, Des Moines, Cedar Rapids, Council Bluffs, Waterloo, Urbandale, Marion and Dubuque. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Davenport.
The map pack in Iowa
Google shows three businesses in the map pack for a search like "appliance repair company near me" in Davenport. In Iowa the shops that hold those spots usually sit near the 90th percentile, 132 reviews, not the median. 15.5% of Iowa appliance repair companies have passed 100 reviews; the other 84.5% are competing for whatever is left below the fold.
The website gap in Iowa
36.6% of Iowa appliance repair companies list no website on their Google profile, more than the national 31.1%. Nationally, appliance repair companies with a website have a median of 39 reviews against 7 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
11.3% of Iowa appliance repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Iowa compares
Of the 49 states in our data, Iowa ranks 35th for the number of appliance repair companies, 29th for median review count, and 17th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 71 | 22 | 36.6% |
| Illinois | 439 | 18 | 39% |
| Indiana | 154 | 40 | 38.3% |
| Kansas | 84 | 11.5 | 36.9% |
| Michigan | 204 | 42 | 34.3% |
| Minnesota | 116 | 28.5 | 31% |
| Missouri | 136 | 24 | 37.5% |
| Nebraska | 53 | 14 | 34% |
| North Dakota | 28 | 16.5 | 32.1% |
What to do first in Iowa
- Put up a real website if you are in the 36.6% without one. Service pages, city pages for Davenport, Des Moines, Cedar Rapids, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 22-review shop past the Iowa 75th percentile (49) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 22 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.