Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 15,956 public Google Business Profile listings of appliance repair companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Should an appliance repair company list its diagnostic fee on Google? The numbers say yes.
- Oven season is three weeks out. What an appliance repair shop should run now.
- Hiring a marketing agency or freelancer for appliance repair versus doing it yourself: red flags, fair prices and why trial-first
- Seasonality in appliance repair and a slow-season marketing plan that keeps the vans moving
- Pricing and quoting for appliance repair: the diagnostic fee, flat-rate books, repair versus replace, and how pricing changes your marketing
- Missed calls and follow-up for appliance repair: text-back, speed to lead, and what the voicemail costs
- Website essentials for appliance repair: the seven things the site must do before you spend on ads
- How an appliance repair company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 534-1793.